The Marketing Revolution: Automation and AI in Marketing
The marketing paradigm has significantly changed over the past quarter-century, driven by continual technological advancement. Currently, Marketing Automation and AI hold dominant roles in this new era. These innovative technologies, especially when used in marketing, have revolutionized the field and introduced a new method of engagement and conversion1 that aligns with SEO best practices.
The Emergence of Marketing Automation
Previously seen as a novelty or buzzword within the complex world of digital marketing, marketing automation has transformed into an essential tool for businesses of all types and sizes2. As per an Adobe report in 2018, firms who employ marketing automation can experience a surge of about 14.5% in sales productivity and also cut marketing overhead by around 12.2%.
The Rise of Artificial Intelligence in Marketing
The entry of Artificial Intelligence brings a refreshing new approach, making a significant impact on the marketing scene. Dominating the marketing world with insights derived from data and predictive analytics, AI provides an unmatched skill set for understanding consumer behaviour patterns3. According to a PWC report from 2017, by enabling such efficiencies, AI could contribute an estimated $15.7 trillion to the global economy by 2030.
The Intersection of Marketing Automation and AI
Marketing Automation and AI are seen not as separate elements, but as interwoven parts of the same marketing machine. Supporting each other, they intensify the results of marketing campaigns, leading to increased return on investments4. Marketers can use AI algorithms to segment their audience more accurately, and then use automation to target these segments with personalized messages, which can help improve conversion rates.
Challenges and Final Thoughts
The journey of integrating AI and Marketing Automation is not without its obstacles. In conclusion, the collaboration of Marketing Automation and AI, I boldly say, represents not just the future of marketing, but our exciting here and now. This significant integration of Marketing Automation and AI signals the beginning of a new era. However, it’s crucial to remember that their successful integration does not diminish the role of humans, but rather enhances and supports it5. As per a 2019 Gartner report, by 2022, 70% of white-collar workers are anticipated to interact with conversational platforms every day.
References:
1. [The Digital Transformation In B2B Marketing](https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-digital-evolution-in-b2b-marketing)
2. [The Crucial Role of Marketing Automation](https://www.adobe.com/content/dam/acom/en/investor-relations/pdfs/adobe-2018-10k.pdf”)
3. [Estimating the Value of AI](https://www.pwc.com/gx/en/issues/data-and-analytics/publications/artificial-intelligence-study.html)
4. [The Evolution of Marketing Automation and AI](https://www.forbes.com/sites/blakemorgan/2020/02/28/how-marketing-automation-and-ai-are-evolving/?sh=688510af2e09)
5. [Predicting The Future: Leadership and AI in 2019](https://www.gartner.com/doc/3890266?ref=valasys)
